Analytics

GA4, Pixel, and server-side wired into one data model.

Without data, you're selling blind.

GA4
Measurement API
Meta CAPI

Co dostajesz

Google Analytics 4 (GA4) — configured
E-commerce events in GA4
Measurement API (server-side) — active
Meta Pixel — configured
Meta Conversions API — active
Google Ads: conversions + remarketing

Without data, you are selling blind. Good analytics is not just reporting — it is the ability to make decisions based on facts: which campaigns are profitable, where customers drop off, and what drives sales.

GA4 — the new analytics standard

Google Analytics 4 is the successor to Universal Analytics. It collects event-based data (not session-based), giving a complete picture of the customer journey. We configure GA4 with e-commerce event set: view_item, add_to_cart, begin_checkout, purchase — including transaction values.

Measurement API — server-side tracking

Standard JavaScript tags are blocked by adblockers — estimates suggest 30–40% data loss. Measurement API (Google) sends data directly from the server, bypassing browser blocking. This gives you a more complete picture of sales regardless of whether a user has an adblocker.

Meta Pixel + Conversions API

Meta Pixel tracks events in the browser, while Conversions API duplicates them server-side. Double protection — if the browser does not send an event (adblocker or ITP), the server informs Facebook. Result: more accurate campaign optimization and precise remarketing.

Google Ads: conversions and remarketing

We configure conversion tracking for Google Ads and remarketing lists. This means you can target people who viewed specific products, added to cart but did not purchase, or purchased and may purchase again.

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GA4, Pixel, and server-side wired into one data model.

Co dostajesz

Inne funkcje systemu

Gotowy, żeby zacząć?